Nurture Calm


Media Contact: Kelly Lytle Baehr

(Omaha, Neb. – September 22, 2010) Meridian Animal Health recently introduced the NurtureCALM 24/7® Pheromone Collar, a 60-day solution to address behavioral concerns in both dogs and cats. The collars – available exclusively through veterinarians – offer a safe, long-lasting answer to canine and feline behavior problems. They are proven to effectively treat problems that are due to stress, phobias and anxiety, including separation anxiety. It is the longest-lasting pheromone collar available, remaining effective for up to 60 days while competing collars last for up to 30 days, making it even more convenient for pet owners.

“Behavior issues are becoming more of a concern to pet owners, especially for those who have not seen marked improvement from training programs. These pet owners are seeking solutions from their veterinarians. The NurtureCALM 24/7 Pheromone Collars provide veterinarians a long-lasting solution they can confidently recommend to their clients,” says Caryn Stichler, vice president of marketing for Meridian Animal Health. “NurtureCALM 24/7 Pheromone Collars feature a unique sustained release technology that allows the synthetic pheromone, which mimics the natural pheromone found in mother's milk, to have continuous calming benefits by going where your pets go. This is a pheromone that dogs and cats recognize throughout their lives and the collar provides an easy-to-use application method.”

The NurtureCALM 24/7 Pheromone Collar is a safe and effective first line treatment that often eliminates the need for powerful prescription medicines. The collars can be used on dogs and cats of all breeds and ages and without side effects. NurtureCALM 24/7 collars have shown to be effective for cats who suffer from anxiety due to travel, thunderstorms, fireworks and social interaction. They have also helped ease rescued or adopted cats as they acclimate to a new environment. The collars also help prevent the formation of bad habits in house cats that are stress induced. These habits include inappropriate marking and urination, destructive scratching and anti-social behaviors such as hissing and aggression.

In dogs, the NurtureCALM 24/7 collars have been shown to be effective in reducing problems such as chewing and other destructive behaviors, aggression and other anti-social behavior and inappropriate marking by addressing the underlying stress that often causes such behavior. This stress can come from separation anxiety, thunder or fireworks, boarding and trips to the vet and acclimation to new people, pets or environments.

About Meridian Animal Health

Meridian Animal Health provides innovative, proprietary products to the veterinary industry and partners with veterinary professionals to advance the wellbeing of companion animals and enhance the veterinarian-patient-client relationship. Meridian’s products feature patented technology developed to help improve the health and contentment of dogs and cats. Key products include Surgi-Lock 2OC® liquid suture, Epi-Heal® liquid bandage, Nurture Calm 24/7® pheromone behavioral collars for dogs and cats and Ectopamine® natural flea and tick products. For more information about Meridian Animal Health or the company’s products, visit


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